Working with live data creates a very short feedback loop for your marketing. 

You post something on the internet – and you can instantly see if the internet responds. 

The value therefore almost comes in the reverse, where the absence of data is almost more useful and actionable than the data you can see. 

So posting something, and seeing your live map light on fire is good. There's nothing really more to do be done there – put your feet up, enjoy a moment of vanity as the map lights up. 

The flip side is launching something, and then nothing happens on your live map. That's not good. That's when you're in trouble. 

Photo by Claire Glasgow